MEET THE team

In 2015, we started our first company in music technology.

As streaming grew in popularity, we wanted to help talented unsigned musicians understand their data so that they could monetise more effectively.

We did all the things entrepreneurs were supposed to do. We raised funding, built a platform, and iterated.

But we got it wrong first time around, and we learned the hard way.

So what was the problem? Other than the Cambridge Analytica scandal?* We didn't really understand the true needs of our potential customers.

We made heavy assumptions that were just not true. So we stopped our music tech startup, and pivoted our dev work to build digital products for companies based on what their customers really needed.

We created our own methodology, analysis methods, digital tools and insight reporting to give companies the information they needed to build the most useful products and services.

Now, we use data to help build successful businesses and initiatives, and we'll never look back!


*Ask us about this!